ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was condu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2022-10-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/980 |
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| Summary: | Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and that tuition fees, the benchmark, and geographical location were the main reasons students chose the university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be applied by the communication department of Dalat University and can contribute to the field of university communication research, which has not received much attention in Vietnam. |
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| ISSN: | 0866-787X |