INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/557 |
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| _version_ | 1832542021601984512 |
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| author | V. Starostin V. Chernova |
| author_facet | V. Starostin V. Chernova |
| author_sort | V. Starostin |
| collection | DOAJ |
| description | This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting for the audience which helps to attract attention to the specific retail segment, improve customer loyalty and economic wealth of the company. That type of communications has all sorts of expected advantages that are focused to: attract customer attention, stimulate call to action, generate positive brand image, inform and educate the customer. |
| format | Article |
| id | doaj-art-35f294db0fc540779d8fb93584ceaa74 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-35f294db0fc540779d8fb93584ceaa742025-02-04T08:27:49ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-01-01017884557INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONSV. Starostin0V. Chernova1ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting for the audience which helps to attract attention to the specific retail segment, improve customer loyalty and economic wealth of the company. That type of communications has all sorts of expected advantages that are focused to: attract customer attention, stimulate call to action, generate positive brand image, inform and educate the customer.https://vestnik.guu.ru/jour/article/view/557digital коммуникацииretailmarketing communicationsintegrated communicationsinteractive communicationsdigital communications |
| spellingShingle | V. Starostin V. Chernova INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS Вестник университета digital коммуникации retail marketing communications integrated communications interactive communications digital communications |
| title | INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS |
| title_full | INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS |
| title_fullStr | INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS |
| title_full_unstemmed | INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS |
| title_short | INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS |
| title_sort | interactive promotion instruments as a trend in retail communications solutions |
| topic | digital коммуникации retail marketing communications integrated communications interactive communications digital communications |
| url | https://vestnik.guu.ru/jour/article/view/557 |
| work_keys_str_mv | AT vstarostin interactivepromotioninstrumentsasatrendinretailcommunicationssolutions AT vchernova interactivepromotioninstrumentsasatrendinretailcommunicationssolutions |