INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-01-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/557 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting for the audience which helps to attract attention to the specific retail segment, improve customer loyalty and economic wealth of the company. That type of communications has all sorts of expected advantages that are focused to: attract customer attention, stimulate call to action, generate positive brand image, inform and educate the customer. |
|---|---|
| ISSN: | 1816-4277 2686-8415 |