MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO
Madonna, a well-known musician and entertainer who has remained at the top of her game for over 40 years, is also a marketing and brand strategist. This research explores the evolution of global perceptions around her brand following her 2024 Celebration Tour, culminating in a record-breaking closin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bucharest Publishing House
2024-12-01
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| Series: | Styles of Communication |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1MHo9V66qg5kltDZTvWQyRg99NuylKIhl/view |
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