Place attachment, activation of personal norms, and the role of emotions to save water in scarcity

Water bodies across (semi)arid regions are being pressured by climate change and agriculture. Aptly, in Iran, Urmia Lake's fate is in contestation of these two stressors. Whereas climate change mitigation mandates a huge far-lasting global endeavor, some regional adaptations may support the lak...

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Main Authors: Peyman Arjomandi A., Masoud Yazdanpanah, Tahereh Zobeidi, Nadejda Komendantova, Akbar Shirzad
Format: Article
Language:English
Published: Elsevier 2025-02-01
Series:Environmental and Sustainability Indicators
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Online Access:http://www.sciencedirect.com/science/article/pii/S2665972724002356
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author Peyman Arjomandi A.
Masoud Yazdanpanah
Tahereh Zobeidi
Nadejda Komendantova
Akbar Shirzad
author_facet Peyman Arjomandi A.
Masoud Yazdanpanah
Tahereh Zobeidi
Nadejda Komendantova
Akbar Shirzad
author_sort Peyman Arjomandi A.
collection DOAJ
description Water bodies across (semi)arid regions are being pressured by climate change and agriculture. Aptly, in Iran, Urmia Lake's fate is in contestation of these two stressors. Whereas climate change mitigation mandates a huge far-lasting global endeavor, some regional adaptations may support the lake to survive ecologically. This needs accountable actions by both institutions and individuals, contributing to the agricultural dynamism. To ensure the effectiveness of institutional lake restoration plans, the consent, cooperation, and active participation of farmers are essential. The critical issue is to know how to persuade farmers and foster prudent water consumption as the prime strategy. This requires understanding farmers intention and behavior in relation to water conservation. To explore this in the region, a specific sociopsychological model was developed. Utilizing the Norm Activation Model enriched by the constructs of Place Attachment and Expression of Emotion, farmers' moral water conservation behavior in the Urmia Lake Basin was investigated. The results of structural equation modeling revealed that all factors of the model influence the water conservation intention and behavior. While awareness of consequences strongly affects personal norms and appraisal of responsibility, place attachment and appraisal of responsibility positively impact emotions and correspondingly emotions and place attachment affect intention significantly. Whereas personal norms were influenced by awareness of consequences and appraisal of responsibility, they impact behavior and intention significantly and eventually intention makes the strongest relationship with behavior. Uncovering this, the study aims to expose further pragmatic insights for credible and sustainable environmental management policies.
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spelling doaj-art-343bcc53de2f4a1087984d97f0fbf16d2025-01-29T05:01:51ZengElsevierEnvironmental and Sustainability Indicators2665-97272025-02-0125100567Place attachment, activation of personal norms, and the role of emotions to save water in scarcityPeyman Arjomandi A.0Masoud Yazdanpanah1Tahereh Zobeidi2Nadejda Komendantova3Akbar Shirzad4Cooperation and Transformative Governance Research Group, International Institute for Applied Systems Analysis, Laxenburg, 2361, Austria; Department of Agricultural and Food Sciences, Alma Mater Studiorum-University of Bologna, Viale Giuseppe Fanin 50, Bologna, 40127, Italy; Corresponding author. Advancing System Analysis, International Institute for Applied Systems Analysis, Laxenburg, 2361, Austria.Cooperation and Transformative Governance Research Group, International Institute for Applied Systems Analysis, Laxenburg, 2361, AustriaCooperation and Transformative Governance Research Group, International Institute for Applied Systems Analysis, Laxenburg, 2361, AustriaCooperation and Transformative Governance Research Group, International Institute for Applied Systems Analysis, Laxenburg, 2361, AustriaFaculty of Civil Engineering, Urmia University of Technology, Urmia, 5716617165, IranWater bodies across (semi)arid regions are being pressured by climate change and agriculture. Aptly, in Iran, Urmia Lake's fate is in contestation of these two stressors. Whereas climate change mitigation mandates a huge far-lasting global endeavor, some regional adaptations may support the lake to survive ecologically. This needs accountable actions by both institutions and individuals, contributing to the agricultural dynamism. To ensure the effectiveness of institutional lake restoration plans, the consent, cooperation, and active participation of farmers are essential. The critical issue is to know how to persuade farmers and foster prudent water consumption as the prime strategy. This requires understanding farmers intention and behavior in relation to water conservation. To explore this in the region, a specific sociopsychological model was developed. Utilizing the Norm Activation Model enriched by the constructs of Place Attachment and Expression of Emotion, farmers' moral water conservation behavior in the Urmia Lake Basin was investigated. The results of structural equation modeling revealed that all factors of the model influence the water conservation intention and behavior. While awareness of consequences strongly affects personal norms and appraisal of responsibility, place attachment and appraisal of responsibility positively impact emotions and correspondingly emotions and place attachment affect intention significantly. Whereas personal norms were influenced by awareness of consequences and appraisal of responsibility, they impact behavior and intention significantly and eventually intention makes the strongest relationship with behavior. Uncovering this, the study aims to expose further pragmatic insights for credible and sustainable environmental management policies.http://www.sciencedirect.com/science/article/pii/S2665972724002356Water managementWater conservationEnvironmental policyPro-environmental behaviorNorm activation modelPlace attachment
spellingShingle Peyman Arjomandi A.
Masoud Yazdanpanah
Tahereh Zobeidi
Nadejda Komendantova
Akbar Shirzad
Place attachment, activation of personal norms, and the role of emotions to save water in scarcity
Environmental and Sustainability Indicators
Water management
Water conservation
Environmental policy
Pro-environmental behavior
Norm activation model
Place attachment
title Place attachment, activation of personal norms, and the role of emotions to save water in scarcity
title_full Place attachment, activation of personal norms, and the role of emotions to save water in scarcity
title_fullStr Place attachment, activation of personal norms, and the role of emotions to save water in scarcity
title_full_unstemmed Place attachment, activation of personal norms, and the role of emotions to save water in scarcity
title_short Place attachment, activation of personal norms, and the role of emotions to save water in scarcity
title_sort place attachment activation of personal norms and the role of emotions to save water in scarcity
topic Water management
Water conservation
Environmental policy
Pro-environmental behavior
Norm activation model
Place attachment
url http://www.sciencedirect.com/science/article/pii/S2665972724002356
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