Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military Contexts

In this study, a comparative analysis is conducted on the public acceptance of autonomous vehicles (AVs) in civilian and military contexts among the Chinese public. In order to identify the key factors influencing AV adoption under different scenarios, a Technology Acceptance Model (TAM) framework w...

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Main Authors: Dan Wan, Ling Peng
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:World Electric Vehicle Journal
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Online Access:https://www.mdpi.com/2032-6653/16/1/2
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author Dan Wan
Ling Peng
author_facet Dan Wan
Ling Peng
author_sort Dan Wan
collection DOAJ
description In this study, a comparative analysis is conducted on the public acceptance of autonomous vehicles (AVs) in civilian and military contexts among the Chinese public. In order to identify the key factors influencing AV adoption under different scenarios, a Technology Acceptance Model (TAM) framework was applied in combination with an extended variable of perceived risk. Also, a structured questionnaire was designed, with 1004 valid responses received from a sample comprising mainly members of the Chinese public aged 31–50. Data analysis was conducted through reliability and validity tests, correlation analysis, and Structural Equation Modeling (SEM). Despite some slight variations in acceptance level between civilian and military fields, overall public attitudes are relatively consistent, according to the analytical results. Specifically, the average behavioral intention is slightly stronger and more consistent among the public in the civilian context, with higher scores achieved with respect to perceived usefulness and perceived risk in the military context, indicating a stronger emphasis on functionality and safety in military applications. As confirmed by SEM path analysis, there are significant influences exerted on behavioral intention by perceived usefulness, perceived ease of use, and satisfaction. These results demonstrate a high level of public acceptance of AV technology among the Chinese public in the context of policy support and technological innovation, providing empirical insights into the development of scenario-specific promotion strategies for the effective application of AV in various settings.
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spelling doaj-art-33e9d53f858d4c3ba96d9095a7038c682025-01-24T13:52:43ZengMDPI AGWorld Electric Vehicle Journal2032-66532024-12-01161210.3390/wevj16010002Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military ContextsDan Wan0Ling Peng1Chinese Ethical Civilization Research Center, Changsha New Generation Lab for Artificial Intelligence Ethical Governance and Public Policy, Department of Philosophy, Hunan Normal University, Changsha 410006, ChinaDepartment of Philosophy, Hunan Normal University, Changsha 410081, ChinaIn this study, a comparative analysis is conducted on the public acceptance of autonomous vehicles (AVs) in civilian and military contexts among the Chinese public. In order to identify the key factors influencing AV adoption under different scenarios, a Technology Acceptance Model (TAM) framework was applied in combination with an extended variable of perceived risk. Also, a structured questionnaire was designed, with 1004 valid responses received from a sample comprising mainly members of the Chinese public aged 31–50. Data analysis was conducted through reliability and validity tests, correlation analysis, and Structural Equation Modeling (SEM). Despite some slight variations in acceptance level between civilian and military fields, overall public attitudes are relatively consistent, according to the analytical results. Specifically, the average behavioral intention is slightly stronger and more consistent among the public in the civilian context, with higher scores achieved with respect to perceived usefulness and perceived risk in the military context, indicating a stronger emphasis on functionality and safety in military applications. As confirmed by SEM path analysis, there are significant influences exerted on behavioral intention by perceived usefulness, perceived ease of use, and satisfaction. These results demonstrate a high level of public acceptance of AV technology among the Chinese public in the context of policy support and technological innovation, providing empirical insights into the development of scenario-specific promotion strategies for the effective application of AV in various settings.https://www.mdpi.com/2032-6653/16/1/2autonomous vehiclescivilian contextmilitary contextTechnology Innovation Model (TAM)
spellingShingle Dan Wan
Ling Peng
Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military Contexts
World Electric Vehicle Journal
autonomous vehicles
civilian context
military context
Technology Innovation Model (TAM)
title Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military Contexts
title_full Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military Contexts
title_fullStr Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military Contexts
title_full_unstemmed Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military Contexts
title_short Autonomous Vehicle Acceptance in China: TAM-Based Comparison of Civilian and Military Contexts
title_sort autonomous vehicle acceptance in china tam based comparison of civilian and military contexts
topic autonomous vehicles
civilian context
military context
Technology Innovation Model (TAM)
url https://www.mdpi.com/2032-6653/16/1/2
work_keys_str_mv AT danwan autonomousvehicleacceptanceinchinatambasedcomparisonofcivilianandmilitarycontexts
AT lingpeng autonomousvehicleacceptanceinchinatambasedcomparisonofcivilianandmilitarycontexts