Consumer Satisfaction Benchmarking Analysis Using Group Decision Support System (GDSS) PROMETHEE Methodology in a GIS Environment
In today’s competitive environment, multi-branch companies allocate their stores with the aim of expanding their territorial coverage to attract new customers and increase their market share. Consumer satisfaction surveys either produce global performance results or they are not able to differentiat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
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| Series: | Information |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2078-2489/15/11/694 |
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