Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in China

Previous studies have discussed digital dating by the “love-is-fast” metaphor and the successful and failed stories on dating platforms to debate the ideal of modern intimacy; however, the conceptualization of rituals and mechanisms for constructing intimacy in a continuum of online and offline ever...

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Main Authors: Xiyu Cao, Ping Sun
Format: Article
Language:English
Published: SAGE Publishing 2025-01-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251313661
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author Xiyu Cao
Ping Sun
author_facet Xiyu Cao
Ping Sun
author_sort Xiyu Cao
collection DOAJ
description Previous studies have discussed digital dating by the “love-is-fast” metaphor and the successful and failed stories on dating platforms to debate the ideal of modern intimacy; however, the conceptualization of rituals and mechanisms for constructing intimacy in a continuum of online and offline everyday life has been left unstudied. Drawing on Eva Illouz’s argument on a regime of performativity of emotions and ritual scholarship, this study investigates the staged (dys)functioning of platform-constructed acts. Based on 35 interviews and 14-month user-led cross-platform walkthroughs, this study examines how users deployed and interpreted the platformed monetized ritual in emotions to (de)code and (de)construct intimacy, and how users act on encountering the “unconcealed concealment” of mundane considerations, as well as the discontinuity of online/offline experiences of constructing intimacy. Reflecting on users’ choices and gender dynamics entangling the hybrid social orientations of materialism, individualism, and intervention of social institutions, this study underscores the fragile mechanism of digital dating and users’ trade-offs in the conundrum of heterosexual intimacy.
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spelling doaj-art-33b873e0a7844bec9058a5a0ae3ddb822025-01-23T10:03:29ZengSAGE PublishingSocial Media + Society2056-30512025-01-011110.1177/20563051251313661Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in ChinaXiyu Cao0Ping Sun1University of Macau, Macau SAR, ChinaUniversity of Chinese Academy of Social Sciences; Chinese Academy of Social Sciences, People’s Republic of ChinaPrevious studies have discussed digital dating by the “love-is-fast” metaphor and the successful and failed stories on dating platforms to debate the ideal of modern intimacy; however, the conceptualization of rituals and mechanisms for constructing intimacy in a continuum of online and offline everyday life has been left unstudied. Drawing on Eva Illouz’s argument on a regime of performativity of emotions and ritual scholarship, this study investigates the staged (dys)functioning of platform-constructed acts. Based on 35 interviews and 14-month user-led cross-platform walkthroughs, this study examines how users deployed and interpreted the platformed monetized ritual in emotions to (de)code and (de)construct intimacy, and how users act on encountering the “unconcealed concealment” of mundane considerations, as well as the discontinuity of online/offline experiences of constructing intimacy. Reflecting on users’ choices and gender dynamics entangling the hybrid social orientations of materialism, individualism, and intervention of social institutions, this study underscores the fragile mechanism of digital dating and users’ trade-offs in the conundrum of heterosexual intimacy.https://doi.org/10.1177/20563051251313661
spellingShingle Xiyu Cao
Ping Sun
Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in China
Social Media + Society
title Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in China
title_full Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in China
title_fullStr Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in China
title_full_unstemmed Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in China
title_short Platformed Ritual in Emotions: (Dys)functional Construction of Intimacy in Digital Dating in China
title_sort platformed ritual in emotions dys functional construction of intimacy in digital dating in china
url https://doi.org/10.1177/20563051251313661
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AT pingsun platformedritualinemotionsdysfunctionalconstructionofintimacyindigitaldatinginchina