Choice overload in consumer services: The mediating role of decision strategy complexity on subjective states and behavioral outcomes
Purpose: The contemporary retail landscape is marked by a vast array of products and information, presenting consumers with an increasing number of choices. This phenomenon, known as choice overload, often overwhelms individuals and leads them to abandon their purchase, delay their decision, or opt...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2024-06-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://zenodo.org/records/13777880/files/10-1-5.pdf?download=1 |
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