Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation
Abstract This study examines the critical role of green entrepreneurial orientation (GEO), green innovation (GI), and green organizational identity (GOI) in mediating the relationship between green human resource management (GHRM) and green reputation (GR) through the lens of institutional theory. T...
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Main Authors: | Bassam Samir Al-Romeedy, Thaib Alharethi |
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Format: | Article |
Language: | English |
Published: |
Springer
2025-01-01
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Series: | Discover Sustainability |
Subjects: | |
Online Access: | https://doi.org/10.1007/s43621-025-00829-2 |
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