Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation

Abstract This study examines the critical role of green entrepreneurial orientation (GEO), green innovation (GI), and green organizational identity (GOI) in mediating the relationship between green human resource management (GHRM) and green reputation (GR) through the lens of institutional theory. T...

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Bibliographic Details
Main Authors: Bassam Samir Al-Romeedy, Thaib Alharethi
Format: Article
Language:English
Published: Springer 2025-01-01
Series:Discover Sustainability
Subjects:
Online Access:https://doi.org/10.1007/s43621-025-00829-2
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