Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation
Abstract This study examines the critical role of green entrepreneurial orientation (GEO), green innovation (GI), and green organizational identity (GOI) in mediating the relationship between green human resource management (GHRM) and green reputation (GR) through the lens of institutional theory. T...
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| Format: | Article |
| Language: | English |
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Springer
2025-01-01
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| Series: | Discover Sustainability |
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| Online Access: | https://doi.org/10.1007/s43621-025-00829-2 |
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| author | Bassam Samir Al-Romeedy Thaib Alharethi |
| author_facet | Bassam Samir Al-Romeedy Thaib Alharethi |
| author_sort | Bassam Samir Al-Romeedy |
| collection | DOAJ |
| description | Abstract This study examines the critical role of green entrepreneurial orientation (GEO), green innovation (GI), and green organizational identity (GOI) in mediating the relationship between green human resource management (GHRM) and green reputation (GR) through the lens of institutional theory. These elements are significant as they underscore how organizations can strategically enhance their green reputation, a critical factor for sustainability-focused industries like tourism and hospitality. Data was collected from employees of travel agencies in Saudi Arabia, and a Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis of 866 valid responses was performed. The findings reveal that GHRM directly and positively influences green reputation, while GEO, GI, and GOI serve as partial mediators, amplifying these effects. This study provides practical insights for industry professionals by highlighting actionable pathways to leverage GHRM practices for strengthening green reputation. The research underscores the strategic importance of embedding green initiatives into organizational practices to align with evolving sustainability goals and industry standards, offering new perspectives and implications for both academia and practitioners. |
| format | Article |
| id | doaj-art-31d134a0321b4c1ab25e57bd22d0dd7c |
| institution | Kabale University |
| issn | 2662-9984 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Springer |
| record_format | Article |
| series | Discover Sustainability |
| spelling | doaj-art-31d134a0321b4c1ab25e57bd22d0dd7c2025-02-02T12:05:47ZengSpringerDiscover Sustainability2662-99842025-01-016112010.1007/s43621-025-00829-2Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputationBassam Samir Al-Romeedy0Thaib Alharethi1Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat CityDepartment of Travel and Tourism Management, King Abdulaziz UniversityAbstract This study examines the critical role of green entrepreneurial orientation (GEO), green innovation (GI), and green organizational identity (GOI) in mediating the relationship between green human resource management (GHRM) and green reputation (GR) through the lens of institutional theory. These elements are significant as they underscore how organizations can strategically enhance their green reputation, a critical factor for sustainability-focused industries like tourism and hospitality. Data was collected from employees of travel agencies in Saudi Arabia, and a Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis of 866 valid responses was performed. The findings reveal that GHRM directly and positively influences green reputation, while GEO, GI, and GOI serve as partial mediators, amplifying these effects. This study provides practical insights for industry professionals by highlighting actionable pathways to leverage GHRM practices for strengthening green reputation. The research underscores the strategic importance of embedding green initiatives into organizational practices to align with evolving sustainability goals and industry standards, offering new perspectives and implications for both academia and practitioners.https://doi.org/10.1007/s43621-025-00829-2GHRMGreen reputationGreen entrepreneurial orientationGreen innovationGreen organizational identityTourism and hospitality organizations |
| spellingShingle | Bassam Samir Al-Romeedy Thaib Alharethi Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation Discover Sustainability GHRM Green reputation Green entrepreneurial orientation Green innovation Green organizational identity Tourism and hospitality organizations |
| title | Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation |
| title_full | Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation |
| title_fullStr | Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation |
| title_full_unstemmed | Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation |
| title_short | Leveraging green human resource management for sustainable tourism and hospitality: a mediation model for enhancing green reputation |
| title_sort | leveraging green human resource management for sustainable tourism and hospitality a mediation model for enhancing green reputation |
| topic | GHRM Green reputation Green entrepreneurial orientation Green innovation Green organizational identity Tourism and hospitality organizations |
| url | https://doi.org/10.1007/s43621-025-00829-2 |
| work_keys_str_mv | AT bassamsamiralromeedy leveraginggreenhumanresourcemanagementforsustainabletourismandhospitalityamediationmodelforenhancinggreenreputation AT thaibalharethi leveraginggreenhumanresourcemanagementforsustainabletourismandhospitalityamediationmodelforenhancinggreenreputation |