Strategic communication management by NPOs in the adult-literacy sector in south africa
The Steyn and Puth (2000) model for strategic communication management has been applied by students and other project participants to non-profit organisations (NPOs), government institutions and small and medium enterprises in South Africa, but organisations’ communication practices have not been m...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1696 |
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| _version_ | 1832593762065317888 |
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| author | Marlene Wiggill Annelie Naudé Lynette Fourie |
| author_facet | Marlene Wiggill Annelie Naudé Lynette Fourie |
| author_sort | Marlene Wiggill |
| collection | DOAJ |
| description |
The Steyn and Puth (2000) model for strategic communication management has been applied by
students and other project participants to non-profit organisations (NPOs), government institutions
and small and medium enterprises in South Africa, but organisations’ communication practices
have not been measured against the model. This paper reports on the strategic communication
management practices of NPOs in the adult-literacy sector in South Africa, as compared with
the strategic steps in the Steyn and Puth model. The aim of this study was to analyse current
communication practices in the adult-literacy sector of South African NPOs in terms of the normative,
theoretical Steyn and Puth model for strategic communication management. The purpose was
to understand the participating NPOs’ operational and strategic communication management
context, since little research in this regard has to date been conducted. Recommendations for
strategic communication management and relationship building by NPOs are also made.
|
| format | Article |
| id | doaj-art-31accdc361e0428b856c9ebac033cd09 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-31accdc361e0428b856c9ebac033cd092025-01-20T08:53:35ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0128110.36615/jcsa.v28i1.1696Strategic communication management by NPOs in the adult-literacy sector in south africaMarlene Wiggill0https://orcid.org/0000-0002-4024-9965Annelie Naudé1Lynette Fourie2North-West UniversityG3 Business SolutionsNorth-West University The Steyn and Puth (2000) model for strategic communication management has been applied by students and other project participants to non-profit organisations (NPOs), government institutions and small and medium enterprises in South Africa, but organisations’ communication practices have not been measured against the model. This paper reports on the strategic communication management practices of NPOs in the adult-literacy sector in South Africa, as compared with the strategic steps in the Steyn and Puth model. The aim of this study was to analyse current communication practices in the adult-literacy sector of South African NPOs in terms of the normative, theoretical Steyn and Puth model for strategic communication management. The purpose was to understand the participating NPOs’ operational and strategic communication management context, since little research in this regard has to date been conducted. Recommendations for strategic communication management and relationship building by NPOs are also made. https://journals.uj.ac.za/index.php/jcsa/article/view/1696non-profit organisations (NPOs)strategic communication managementSteyn and Puth (2000) modeladult-literacy sectorSouth Africarelationship building |
| spellingShingle | Marlene Wiggill Annelie Naudé Lynette Fourie Strategic communication management by NPOs in the adult-literacy sector in south africa Communicare non-profit organisations (NPOs) strategic communication management Steyn and Puth (2000) model adult-literacy sector South Africa relationship building |
| title | Strategic communication management by NPOs in the adult-literacy sector in south africa |
| title_full | Strategic communication management by NPOs in the adult-literacy sector in south africa |
| title_fullStr | Strategic communication management by NPOs in the adult-literacy sector in south africa |
| title_full_unstemmed | Strategic communication management by NPOs in the adult-literacy sector in south africa |
| title_short | Strategic communication management by NPOs in the adult-literacy sector in south africa |
| title_sort | strategic communication management by npos in the adult literacy sector in south africa |
| topic | non-profit organisations (NPOs) strategic communication management Steyn and Puth (2000) model adult-literacy sector South Africa relationship building |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1696 |
| work_keys_str_mv | AT marlenewiggill strategiccommunicationmanagementbynposintheadultliteracysectorinsouthafrica AT annelienaude strategiccommunicationmanagementbynposintheadultliteracysectorinsouthafrica AT lynettefourie strategiccommunicationmanagementbynposintheadultliteracysectorinsouthafrica |