Pengaruh Kualitas Layanan, Kualitas Produk Dan Atmosfir Toko Terhadap Kepuasan Dan Loyalitas Konsumen
The rapid development of food and beverage industry is certainly a good opportunity for prospective entrepreneurs. But on the other hand, it puts pressure on the company to make the products it sells attract the attention of consumers and buyers. As a result, it is critical to understand the factors...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Politeknik Negeri Bali
2024-03-01
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| Series: | Jurnal Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1332/826 |
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| Summary: | The rapid development of food and beverage industry is certainly a good opportunity for prospective entrepreneurs. But on the other hand, it puts pressure on the company to make the products it sells attract the attention of consumers and buyers. As a result, it is critical to understand the factors that influence customer satisfaction and loyalty so that customers do not switch to competitors. Some of them are kualitas layanan, kualitas produk, and atmosfir toko . Therefore, it is necessary to research theinfluence of these three factors on customer satisfaction and loyalty at Cafe X in Medan City. The results of this study conclude that kualitas layanan, kualitas produk, and atmosfir toko have a positive and significant effect on customer satisfaction. Consumer satisfaction has a positive and significant effect on consumer loyalty, with the most considered indicators in the evaluation being service experience indicators, and attitudes thatshow loyalty being recommendations or positive word of mouth. |
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| ISSN: | 0216-9843 2580-5614 |