تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة
The study seeks to explore the most widely famous Social Media Sites(SMSs) used in marketing of libraries’ services and resources of public libraries inUnited Arab Emirates. The study tackles the concept of Social Media Sites(SMSs), its important characteristics and advantages, and how they can beut...
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| Format: | Article |
| Language: | Arabic |
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Egyptian Libraries Association
2017-10-01
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| Series: | المجلة الدولية لعلوم المكتبات والمعلومات |
| Subjects: | |
| Online Access: | https://ijlis.journals.ekb.eg/article_64566_45b00ce53a920d3768c4ab6196fa3067.pdf |
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| author | د.یاسر نبوى محمود د. جاسم محمد جرجیس |
| author_facet | د.یاسر نبوى محمود د. جاسم محمد جرجیس |
| author_sort | د.یاسر نبوى محمود |
| collection | DOAJ |
| description | The study seeks to explore the most widely famous Social Media Sites(SMSs) used in marketing of libraries’ services and resources of public libraries inUnited Arab Emirates. The study tackles the concept of Social Media Sites(SMSs), its important characteristics and advantages, and how they can beutilized in marketing of libraries’ services and resources.Within that, the two researchers adopted descriptive method in their study.The study also used the method of search field to study and analyse the aspectsof benefits and show the services and activites that can be marketed throughSocial Media Sites (SMSs) in public libraries in UAE.The study’s results have indicated the positiveness of using social mediasites in marketing libraries’ services and collections since such sites are widelyand commonly used in the different public libraries in UAE. At the forefront ofthese sites is Facebook, followed by Twitter, YouTube, LinkedIn and Instagram,respectively. The current study has shown that the most important services andactivities that can can be marketed and promoted through social media sites arethe following:The publishing of updates and current events in the library, providing quickanswers to the users’ inquiries, as well as sharing and participating in the videoconferences and workshops that are organized in the library. Furthermore, theparticipants in the study have agreed on the fact that marketing library servicesthrough social media sites is more effective than using traditional methods due tothe many features and potentials that the former has. The study comes out with anumber of recommendations to market library services and resources via socialmedia sites. |
| format | Article |
| id | doaj-art-312d9a9e779140d8ba2fa1b783da7e21 |
| institution | Kabale University |
| issn | 2356-8003 2735-3931 |
| language | Arabic |
| publishDate | 2017-10-01 |
| publisher | Egyptian Libraries Association |
| record_format | Article |
| series | المجلة الدولية لعلوم المكتبات والمعلومات |
| spelling | doaj-art-312d9a9e779140d8ba2fa1b783da7e212025-02-04T09:14:50ZaraEgyptian Libraries Associationالمجلة الدولية لعلوم المكتبات والمعلومات2356-80032735-39312017-10-014411114110.21608/ijlis.2017.6456664566تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدةد.یاسر نبوى محمود0د. جاسم محمد جرجیس1باحث دکتوراهاستاذ علم المکتباتThe study seeks to explore the most widely famous Social Media Sites(SMSs) used in marketing of libraries’ services and resources of public libraries inUnited Arab Emirates. The study tackles the concept of Social Media Sites(SMSs), its important characteristics and advantages, and how they can beutilized in marketing of libraries’ services and resources.Within that, the two researchers adopted descriptive method in their study.The study also used the method of search field to study and analyse the aspectsof benefits and show the services and activites that can be marketed throughSocial Media Sites (SMSs) in public libraries in UAE.The study’s results have indicated the positiveness of using social mediasites in marketing libraries’ services and collections since such sites are widelyand commonly used in the different public libraries in UAE. At the forefront ofthese sites is Facebook, followed by Twitter, YouTube, LinkedIn and Instagram,respectively. The current study has shown that the most important services andactivities that can can be marketed and promoted through social media sites arethe following:The publishing of updates and current events in the library, providing quickanswers to the users’ inquiries, as well as sharing and participating in the videoconferences and workshops that are organized in the library. Furthermore, theparticipants in the study have agreed on the fact that marketing library servicesthrough social media sites is more effective than using traditional methods due tothe many features and potentials that the former has. The study comes out with anumber of recommendations to market library services and resources via socialmedia sites.https://ijlis.journals.ekb.eg/article_64566_45b00ce53a920d3768c4ab6196fa3067.pdfتسويق خدمات المکتباتدولة الاماراتمواقع التواصل الاجتماعى |
| spellingShingle | د.یاسر نبوى محمود د. جاسم محمد جرجیس تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة المجلة الدولية لعلوم المكتبات والمعلومات تسويق خدمات المکتبات دولة الامارات مواقع التواصل الاجتماعى |
| title | تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة |
| title_full | تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة |
| title_fullStr | تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة |
| title_full_unstemmed | تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة |
| title_short | تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة |
| title_sort | تسویق خدمات المکتبات عبر مواقع التواصل الاجتماعى دراسة تحلیلیة لواقع الاستخدام فى المکتبات العامة بدولة الامارات العربیة المتحدة |
| topic | تسويق خدمات المکتبات دولة الامارات مواقع التواصل الاجتماعى |
| url | https://ijlis.journals.ekb.eg/article_64566_45b00ce53a920d3768c4ab6196fa3067.pdf |
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