TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA

TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA

Modern means of digital communication and the abundance of offered goods and services demand the implementation of new techniques for attracting consumers and swaying their purchasing behaviour. The current article aims to identify and describe the most common linguistic means and tools of persuasio...

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Bibliographic Details
Main Authors: Asta Pukienė, Ugnė Lisauskaitė
Format: Article
Language:Lithuanian
Published: Kauno Kolegija (Kaunas University of Applied Sciences) 2021-09-01
Series:Mokslo Taikomieji Tyrimai Lietuvos Kolegijose
Subjects:
persuasion
social media influencer
linguistic means and techniques
Online Access:http://ojs.kaunokolegija.lt/index.php/mttlk/article/view/441
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