PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET
The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2013-11-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdf |
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| _version_ | 1849324780244697088 |
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| author | N. Kochkina V. Nakonechnyi |
| author_facet | N. Kochkina V. Nakonechnyi |
| author_sort | N. Kochkina |
| collection | DOAJ |
| description | The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated. |
| format | Article |
| id | doaj-art-302a04eeba61450fa8b73efc032a391b |
| institution | Kabale University |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2013-11-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-302a04eeba61450fa8b73efc032a391b2025-08-20T03:48:36ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2013-11-0111153596410.17721/1728-2667.2013/153-12/13PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKETN. KochkinaV. NakonechnyiThe article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdfadvertisinginternet advertisingviral advertising |
| spellingShingle | N. Kochkina V. Nakonechnyi PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка advertising internet advertising viral advertising |
| title | PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_full | PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_fullStr | PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_full_unstemmed | PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_short | PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_sort | preconditions for the development of the world viral ad market |
| topic | advertising internet advertising viral advertising |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdf |
| work_keys_str_mv | AT nkochkina preconditionsforthedevelopmentoftheworldviraladmarket AT vnakonechnyi preconditionsforthedevelopmentoftheworldviraladmarket |