The Influence of the Brand on the Purchasing Behavior of Agricultural Machinery

The influence of the brand in the purchasing process of agricultural machinery plays an essential role in the decisions made by farmers and agricultural companies. In an increasingly competitive market, established brands stand out through their reputation, technological innovation, product quality,...

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Bibliographic Details
Main Author:	Aurelian-Cosmin Balan
Format:	Article
Language:	English
Published:	Dunarea de Jos University of Galati 2024-12-01
Series:	Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:	brand influence agricultural machinery purchase reputation technological innovation product quality brand loyalty after-sales services sustainable solutions
Online Access:	http://eia.feaa.ugal.ro/images/eia/2024_3/Balan.pdf
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