COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE
The article is devoted to the phenomenon of cosmogonic myths, which are of great significance in the organization of media-advertising world view. The author comes to the conclusion that advertising mentality is in fact mythological as it is directed on the construction of reality rather than on its...
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| Format: | Article |
| Language: | Russian |
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North-Caucasus Federal University
2021-09-01
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| Series: | Гуманитарные и юридические исследования |
| Subjects: | |
| Online Access: | https://humanitieslaw.ncfu.ru/jour/article/view/832 |
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| _version_ | 1850108539572322304 |
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| author | E. N. Ezhova |
| author_facet | E. N. Ezhova |
| author_sort | E. N. Ezhova |
| collection | DOAJ |
| description | The article is devoted to the phenomenon of cosmogonic myths, which are of great significance in the organization of media-advertising world view. The author comes to the conclusion that advertising mentality is in fact mythological as it is directed on the construction of reality rather than on its reflection. |
| format | Article |
| id | doaj-art-2f745c4bcb534b0ca0d68b0bba062269 |
| institution | OA Journals |
| issn | 2409-1030 |
| language | Russian |
| publishDate | 2021-09-01 |
| publisher | North-Caucasus Federal University |
| record_format | Article |
| series | Гуманитарные и юридические исследования |
| spelling | doaj-art-2f745c4bcb534b0ca0d68b0bba0622692025-08-20T02:38:19ZrusNorth-Caucasus Federal UniversityГуманитарные и юридические исследования2409-10302021-09-0101105112830COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACEE. N. Ezhova0NCFUThe article is devoted to the phenomenon of cosmogonic myths, which are of great significance in the organization of media-advertising world view. The author comes to the conclusion that advertising mentality is in fact mythological as it is directed on the construction of reality rather than on its reflection.https://humanitieslaw.ncfu.ru/jour/article/view/832organization of the advertising spacemedia-advertising world viewcosmogonic myths |
| spellingShingle | E. N. Ezhova COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE Гуманитарные и юридические исследования organization of the advertising space media-advertising world view cosmogonic myths |
| title | COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE |
| title_full | COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE |
| title_fullStr | COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE |
| title_full_unstemmed | COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE |
| title_short | COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE |
| title_sort | cosmogonic myths in the organization of the advertising space |
| topic | organization of the advertising space media-advertising world view cosmogonic myths |
| url | https://humanitieslaw.ncfu.ru/jour/article/view/832 |
| work_keys_str_mv | AT enezhova cosmogonicmythsintheorganizationoftheadvertisingspace |