Young urban people’s impulsive online shopping behavior and its financial literacy
This study aims to analyze the factors that attract young people as digital product consumers to shop online, and how far online shopping triggers impulsive shopping patterns and becomes a youth lifestyle. This study also examines the extent of financial literacy of young people as consumers of digi...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2443553 |
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| author | Bagong Suyanto Nadia Egalita Rahma Sugihartati Siti Mas’udah Pingkan Sekar Savira Claudia Anridho Nur Syamsiyah |
| author_facet | Bagong Suyanto Nadia Egalita Rahma Sugihartati Siti Mas’udah Pingkan Sekar Savira Claudia Anridho Nur Syamsiyah |
| author_sort | Bagong Suyanto |
| collection | DOAJ |
| description | This study aims to analyze the factors that attract young people as digital product consumers to shop online, and how far online shopping triggers impulsive shopping patterns and becomes a youth lifestyle. This study also examines the extent of financial literacy of young people as consumers of digital economic products. This study used quantitative methods with 500 youth digital platform users. This study found that online shopping has become a part of the lifestyle of young urban people. For some young urban people, spontaneous shopping is often impulsive without considering its impact on their financial condition. Some young urban people buy certain products online, even though they exceed their financial budgets. The skill of managing money can reduce the potential online shopping fraud yet this research shows that respondents admitted that they had been victims of it. Young people with adequate financial literacy are generally able to refrain from excessive spending which can impact to responsible consumer behavior. On the other hand, young people who are unable to differentiate their needs from their wants tend to have consumerist lifestyles. This study can be useful for policymaker, educator, or financial institute to improve financial literacy and responsible young customer behavior especially in Indonesia. |
| format | Article |
| id | doaj-art-2f29edf1e7064db6ae48b26dff093daf |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-2f29edf1e7064db6ae48b26dff093daf2025-01-21T15:45:48ZengTaylor & Francis GroupCogent Social Sciences2331-18862025-12-0111110.1080/23311886.2024.2443553Young urban people’s impulsive online shopping behavior and its financial literacyBagong Suyanto0Nadia Egalita1Rahma Sugihartati2Siti Mas’udah3Pingkan Sekar Savira4Claudia Anridho5Nur Syamsiyah6Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, East Java, IndonesiaDoctoral Candidate at School of Media and Communication, Royal Melbourne Institute of Technology, Melbourne, AustraliaDepartment of Library and Information Science, Faculty of Social and Political Sciences, Universitas Airlangga, Jl. Dharmawangsa Dalam, Airlangga, Surabaya, East Java, IndonesiaDepartment of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, East Java, IndonesiaMaster student of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, East Java, IndonesiaDepartment of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, East Java, IndonesiaDepartment of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, East Java, IndonesiaThis study aims to analyze the factors that attract young people as digital product consumers to shop online, and how far online shopping triggers impulsive shopping patterns and becomes a youth lifestyle. This study also examines the extent of financial literacy of young people as consumers of digital economic products. This study used quantitative methods with 500 youth digital platform users. This study found that online shopping has become a part of the lifestyle of young urban people. For some young urban people, spontaneous shopping is often impulsive without considering its impact on their financial condition. Some young urban people buy certain products online, even though they exceed their financial budgets. The skill of managing money can reduce the potential online shopping fraud yet this research shows that respondents admitted that they had been victims of it. Young people with adequate financial literacy are generally able to refrain from excessive spending which can impact to responsible consumer behavior. On the other hand, young people who are unable to differentiate their needs from their wants tend to have consumerist lifestyles. This study can be useful for policymaker, educator, or financial institute to improve financial literacy and responsible young customer behavior especially in Indonesia.https://www.tandfonline.com/doi/10.1080/23311886.2024.2443553Shopping behaviorconsumerist behavioronline shoppinglifestyleyoung urban peopleSociology & Social Policy |
| spellingShingle | Bagong Suyanto Nadia Egalita Rahma Sugihartati Siti Mas’udah Pingkan Sekar Savira Claudia Anridho Nur Syamsiyah Young urban people’s impulsive online shopping behavior and its financial literacy Cogent Social Sciences Shopping behavior consumerist behavior online shopping lifestyle young urban people Sociology & Social Policy |
| title | Young urban people’s impulsive online shopping behavior and its financial literacy |
| title_full | Young urban people’s impulsive online shopping behavior and its financial literacy |
| title_fullStr | Young urban people’s impulsive online shopping behavior and its financial literacy |
| title_full_unstemmed | Young urban people’s impulsive online shopping behavior and its financial literacy |
| title_short | Young urban people’s impulsive online shopping behavior and its financial literacy |
| title_sort | young urban people s impulsive online shopping behavior and its financial literacy |
| topic | Shopping behavior consumerist behavior online shopping lifestyle young urban people Sociology & Social Policy |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2443553 |
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