Nexus between risk factors and financial performance: The case of Ukrainian advertising and marketing companies

Nexus between risk factors and financial performance: The case of Ukrainian advertising and marketing companies

The study aims to examine the impact of risk factors of Ukrainian advertising and marketing companies on their financial performance (ROA and ROE). The study was conducted using ordinary least squares regression analysis based on an examination of the activities of 435 companies in 2022. The total n...

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Bibliographic Details
Main Authors: Tetiana Zavalii, Serhii Lehenchuk, Nina Poyda-Nosyk, Yana Ishchenko, Oleksandr Hrabchuk
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-11-01
Series:Investment Management & Financial Innovations
Subjects:
advertising and marketing companies
financial performance
risk factors
ROA
ROE
Ukraine
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21098/IMFI_2024_04_Zavalii.pdf
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