The innovation bias: Implicit preferences for innovative and historical solutions over contemporary ones
Summary: Innovative products and services promise to improve our lives in many ways. Novel, unfamiliar approaches, however, also come with increased uncertainty regarding their feasibility and quality. In four preregistered experiments, we investigated implicit biases toward such innovative approach...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
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| Series: | iScience |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2589004225007515 |
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