APA (7th ed.) Citation

Reis, M., Kim, Y. J., Pfister, R., & Kunde, W. The innovation bias: Implicit preferences for innovative and historical solutions over contemporary ones. Elsevier.

Chicago Style (17th ed.) Citation

Reis, Moritz, Yeun Joon Kim, Roland Pfister, and Wilfried Kunde. The Innovation Bias: Implicit Preferences for Innovative and Historical Solutions over Contemporary Ones. Elsevier.

MLA (9th ed.) Citation

Reis, Moritz, et al. The Innovation Bias: Implicit Preferences for Innovative and Historical Solutions over Contemporary Ones. Elsevier.