The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?

Human rabies is preventable but almost always fatal once symptoms appear, causing 59,000 global deaths each year. Limited awareness and inconsistent access to post-exposure prophylaxis hinder prevention efforts. To identify gaps and opportunities for improvement in online rabies information, we asse...

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Main Authors: Natalie Patane, Owen Eades, Jennifer Morris, Olivia Mac, Kirsten McCaffery, Sarah L. McGuinness
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Tropical Medicine and Infectious Disease
Subjects:
Online Access:https://www.mdpi.com/2414-6366/10/1/16
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author Natalie Patane
Owen Eades
Jennifer Morris
Olivia Mac
Kirsten McCaffery
Sarah L. McGuinness
author_facet Natalie Patane
Owen Eades
Jennifer Morris
Olivia Mac
Kirsten McCaffery
Sarah L. McGuinness
author_sort Natalie Patane
collection DOAJ
description Human rabies is preventable but almost always fatal once symptoms appear, causing 59,000 global deaths each year. Limited awareness and inconsistent access to post-exposure prophylaxis hinder prevention efforts. To identify gaps and opportunities for improvement in online rabies information, we assessed the readability, understandability, actionability, and completeness of online public rabies resources from government and health agencies in Australia and similar countries, with the aim of identifying gaps and opportunities for improvement. We identified materials via Google and public health agency websites, assessing readability using the Simple Measure of Gobbledygook (SMOG) index and understandability and actionability with the Patient Education Materials Tool for Print materials (PEMAT-P). Completeness was assessed using a framework focused on general and vaccine-specific rabies information. An analysis of 22 resources found a median readability of grade 13 (range: 10–15), with a mean understandability of 66% and mean actionability of 60%; both below recommended thresholds. Mean completeness was 79% for general rabies information and 36% for vaccine-specific information. Visual aids were under-utilised, and critical vaccine-specific information was often lacking. These findings highlight significant barriers in rabies information for the public, with most resources requiring a high literacy level and lacking adequate understandability and actionability. Improving readability, adding visual aids, and enhancing vaccine-related content could improve accessibility and support wider prevention efforts.
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spelling doaj-art-2ed7d3c7350d4fffb3acb74dc544a8392025-01-24T13:51:23ZengMDPI AGTropical Medicine and Infectious Disease2414-63662025-01-011011610.3390/tropicalmed10010016The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?Natalie Patane0Owen Eades1Jennifer Morris2Olivia Mac3Kirsten McCaffery4Sarah L. McGuinness5Infectious Diseases Epidemiology Unit, School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC 3004, AustraliaInfectious Diseases Epidemiology Unit, School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC 3004, AustraliaIndependent Consumer Advisor, Melbourne, VIC 3000, AustraliaSydney Health Literacy Lab, School of Public Health, University of Sydney, Sydney, NSW 2006, AustraliaSydney Health Literacy Lab, School of Public Health, University of Sydney, Sydney, NSW 2006, AustraliaInfectious Diseases Epidemiology Unit, School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC 3004, AustraliaHuman rabies is preventable but almost always fatal once symptoms appear, causing 59,000 global deaths each year. Limited awareness and inconsistent access to post-exposure prophylaxis hinder prevention efforts. To identify gaps and opportunities for improvement in online rabies information, we assessed the readability, understandability, actionability, and completeness of online public rabies resources from government and health agencies in Australia and similar countries, with the aim of identifying gaps and opportunities for improvement. We identified materials via Google and public health agency websites, assessing readability using the Simple Measure of Gobbledygook (SMOG) index and understandability and actionability with the Patient Education Materials Tool for Print materials (PEMAT-P). Completeness was assessed using a framework focused on general and vaccine-specific rabies information. An analysis of 22 resources found a median readability of grade 13 (range: 10–15), with a mean understandability of 66% and mean actionability of 60%; both below recommended thresholds. Mean completeness was 79% for general rabies information and 36% for vaccine-specific information. Visual aids were under-utilised, and critical vaccine-specific information was often lacking. These findings highlight significant barriers in rabies information for the public, with most resources requiring a high literacy level and lacking adequate understandability and actionability. Improving readability, adding visual aids, and enhancing vaccine-related content could improve accessibility and support wider prevention efforts.https://www.mdpi.com/2414-6366/10/1/16rabiespreventionvaccinationreadabilityhealth literacypublic health
spellingShingle Natalie Patane
Owen Eades
Jennifer Morris
Olivia Mac
Kirsten McCaffery
Sarah L. McGuinness
The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?
Tropical Medicine and Infectious Disease
rabies
prevention
vaccination
readability
health literacy
public health
title The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?
title_full The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?
title_fullStr The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?
title_full_unstemmed The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?
title_short The Deadly Details: How Clear and Complete Are Publicly Available Sources of Human Rabies Information?
title_sort deadly details how clear and complete are publicly available sources of human rabies information
topic rabies
prevention
vaccination
readability
health literacy
public health
url https://www.mdpi.com/2414-6366/10/1/16
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