Shaping E-commerce Experiences: Unraveling the Impact of Service Quality on Youth Customer Behavior in a Developing Nation

Shaping E-commerce Experiences: Unraveling the Impact of Service Quality on Youth Customer Behavior in a Developing Nation

Firms of all stripes recognize that retaining satisfied customers in the current e-commerce cutthroat and digital market relies on delivering exceptional customer service. This longitudinal study aims to examine the relationship between service quality, customer satisfaction, and behavior in an onli...

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Bibliographic Details
Main Authors: Muhammad Umair Wattoo, Jianguo Du, Fakhar Shahzad, Shakila Kousar
Format: Article
Language:English
Published: SAGE Publishing 2025-01-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241311786
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