WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILAND

The tourism managed and operated by local communities has evidently been a significant phenomenon in the 21st century, and therefore it is one of the challenging units in the tourism value chain. This study investigates the initiative of community ecological tourism and proposes a framework of eco...

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Main Authors: Siripen YIAMJANYA, Kannapat KANKAEW, Bussaba SITIKARN, Parinya NAKPATHOM, Ali Mohsin Salim Ba AWAIN, Teerarat JABJAINAI
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-10-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56404-1318.pdf
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author Siripen YIAMJANYA
Kannapat KANKAEW
Bussaba SITIKARN
Parinya NAKPATHOM
Ali Mohsin Salim Ba AWAIN
Teerarat JABJAINAI
author_facet Siripen YIAMJANYA
Kannapat KANKAEW
Bussaba SITIKARN
Parinya NAKPATHOM
Ali Mohsin Salim Ba AWAIN
Teerarat JABJAINAI
author_sort Siripen YIAMJANYA
collection DOAJ
description The tourism managed and operated by local communities has evidently been a significant phenomenon in the 21st century, and therefore it is one of the challenging units in the tourism value chain. This study investigates the initiative of community ecological tourism and proposes a framework of ecological tourism development. The inductive approach utilizes field survey, in-depth interviews, participatory observation, focus group discussion with key tourism partners. The concept of public private partnership (PPP) was applied. The analytic hierarchy process (AHP) was employed to rank the criteria for ecological tourism development. The structural equation modelling (SEM), as a quantitative approach, was used to foster the factors collected from the focus group. There are six criteria identified for sustainable ecological tourism development including: environmental, economic, sociocultural, visitor experiences, infrastructure and logistics, and sustainability. Other six factors enhance ecological tourism development namely: budget, knowledge, technological system, participation, community factors, and social factors. Stakeholders highlight environment and community participation for sustainable development. Still, the local residents lack knowledge on tourism management. Based on the findings, the sustainable ecological tourism development framework for Patan was constructed. Future success factors that should be essentially developed involve inventory of local data that will be useful for establishing identity and meaning making, local individuals’ learning and understanding of their local knowledge, training and tourism interpretation and narratives for story-telling of its cultural landscape.
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institution Kabale University
issn 2065-0817
2065-1198
language English
publishDate 2024-10-01
publisher Editura Universităţii din Oradea
record_format Article
series Geo Journal of Tourism and Geosites
spelling doaj-art-2dc6306632f447a79a19e85cf12f6f942025-02-04T10:22:33ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-10-015641474148310.30892/gtg.56404-1318WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILANDSiripen YIAMJANYA0Kannapat KANKAEW1Bussaba SITIKARN2Parinya NAKPATHOM3Ali Mohsin Salim Ba AWAIN4Teerarat JABJAINAI5Tourism, Hospitality and Event Research Group, School of Management, Mae Fah Luang University, Chiang Rai, Thailand, e-mail: siripen.yia@mfu.ac.thInternational College, Burapha University, Chonburi, Thailand, e-mail: kannapat.ka@go.buu.ac.thSchool of Management, Tourism Department, Mae Fah Luang University, Chiang Rai, Thailand, e-mail: bussaba@mfu.ac.thInternational College, Burapha University, Chonburi, Thailand, e-mail: parinyan@go.buu.ac.thDepartment of Business Administration, University of Technology and Applied Science, Salalah, Oman, e-mail: ali.baawain@utas.edu.omThai Program, School of Oriental Languages, Jilin International Studies University, Jilin, China, e-mail: teeraratj@yahoo.comThe tourism managed and operated by local communities has evidently been a significant phenomenon in the 21st century, and therefore it is one of the challenging units in the tourism value chain. This study investigates the initiative of community ecological tourism and proposes a framework of ecological tourism development. The inductive approach utilizes field survey, in-depth interviews, participatory observation, focus group discussion with key tourism partners. The concept of public private partnership (PPP) was applied. The analytic hierarchy process (AHP) was employed to rank the criteria for ecological tourism development. The structural equation modelling (SEM), as a quantitative approach, was used to foster the factors collected from the focus group. There are six criteria identified for sustainable ecological tourism development including: environmental, economic, sociocultural, visitor experiences, infrastructure and logistics, and sustainability. Other six factors enhance ecological tourism development namely: budget, knowledge, technological system, participation, community factors, and social factors. Stakeholders highlight environment and community participation for sustainable development. Still, the local residents lack knowledge on tourism management. Based on the findings, the sustainable ecological tourism development framework for Patan was constructed. Future success factors that should be essentially developed involve inventory of local data that will be useful for establishing identity and meaning making, local individuals’ learning and understanding of their local knowledge, training and tourism interpretation and narratives for story-telling of its cultural landscape. https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56404-1318.pdfwetlandcultural landscapeecological tourismbio-cultural heritagerural tourism
spellingShingle Siripen YIAMJANYA
Kannapat KANKAEW
Bussaba SITIKARN
Parinya NAKPATHOM
Ali Mohsin Salim Ba AWAIN
Teerarat JABJAINAI
WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILAND
Geo Journal of Tourism and Geosites
wetland
cultural landscape
ecological tourism
bio-cultural heritage
rural tourism
title WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILAND
title_full WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILAND
title_fullStr WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILAND
title_full_unstemmed WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILAND
title_short WETLAND AND BIOCULTURAL HERITAGE REGENERATION THROUGH THEMATIC ECOLOGICAL TOURISM PRACTICE: THE CASE OF PATAN SUB-DISTRICT, KHUN TAN DISTRICT, CHIANG RAI, THAILAND
title_sort wetland and biocultural heritage regeneration through thematic ecological tourism practice the case of patan sub district khun tan district chiang rai thailand
topic wetland
cultural landscape
ecological tourism
bio-cultural heritage
rural tourism
url https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56404-1318.pdf
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