THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of apply...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-01-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/924 |
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| _version_ | 1832541950365925376 |
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| author | R. Gavva E. Lozhkomoeva T. Nechaeva |
| author_facet | R. Gavva E. Lozhkomoeva T. Nechaeva |
| author_sort | R. Gavva |
| collection | DOAJ |
| description | The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of applying new marketing technologies that increase the competitiveness of the domestic toy are analyzed. When assessing the competitiveness of toys, it is necessary to take into account the requirements of different categories of consumers, taking into account their distribution by income level, sex and age. Methods of studying consumer evaluations needs to be adapted for use by domestic entrepreneurs |
| format | Article |
| id | doaj-art-2cf0d05b333846e5890950d74bb4e7d9 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-2cf0d05b333846e5890950d74bb4e7d92025-02-04T08:27:54ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-01-010111412010.26425/1816-4277-2018-1-114-120924THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE ITR. Gavva0E. Lozhkomoeva1T. Nechaeva2Высшая школа народных искусств (институт)Высшая школа народных искусств (институт)Московский технологический университетThe competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of applying new marketing technologies that increase the competitiveness of the domestic toy are analyzed. When assessing the competitiveness of toys, it is necessary to take into account the requirements of different categories of consumers, taking into account their distribution by income level, sex and age. Methods of studying consumer evaluations needs to be adapted for use by domestic entrepreneurshttps://vestnik.guu.ru/jour/article/view/924competitiveness of domestic toysproduct characteristicsmethods for assessing competitivenessconsumer estimates of assortment and quality of toysdemand for goods |
| spellingShingle | R. Gavva E. Lozhkomoeva T. Nechaeva THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT Вестник университета competitiveness of domestic toys product characteristics methods for assessing competitiveness consumer estimates of assortment and quality of toys demand for goods |
| title | THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT |
| title_full | THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT |
| title_fullStr | THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT |
| title_full_unstemmed | THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT |
| title_short | THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT |
| title_sort | competitiveness of domestic toys and ways to improve it |
| topic | competitiveness of domestic toys product characteristics methods for assessing competitiveness consumer estimates of assortment and quality of toys demand for goods |
| url | https://vestnik.guu.ru/jour/article/view/924 |
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