Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
Various management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2018-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1085/pdf_108 |
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| author | Ana-María Casado-Molina Célia M.Q. Ramos Francisco Cabrera |
| author_facet | Ana-María Casado-Molina Célia M.Q. Ramos Francisco Cabrera |
| author_sort | Ana-María Casado-Molina |
| collection | DOAJ |
| description | Various management models have been proposed for intangible
business assets in this new digital era. However, these models do not
consider the relationships between intangible assets in business
management, or their effect. This work has two main objectives: first,
to show the effect of intangi-ble assets as expressed in digital media
related to energy brands; second, to demonstrate the rela-tionships
between the emotions, experiences and attitudes of the audiences. To
do so, a novel model of intangibles is proposed and applied to the
energy sector using IBEX 35 data. In this sce-nario, we determine that
users’ experiences extracted from digital environments have significant
relationships with one of the most important intangibles in the energy
business, namely emotion. |
| format | Article |
| id | doaj-art-2c946b3e1f3045f7ab694a2cde3aabb5 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-2c946b3e1f3045f7ab694a2cde3aabb52025-02-02T17:28:55ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662018-07-01143859310.18089/tms.2018.14308Managing Relational Capital for the Sustainability of the Energy Sector in the Social MediaAna-María Casado-Molina0Célia M.Q. Ramos 1Francisco Cabrera2University of Malaga, Faculty of Commerce and Management, Malaga, SpainUniversidade do Algarve, ESGHT, CIEO & CEFAGE, Faro, PortugalUniversity of Malaga, E.T.S.I. Informatics, Malaga, SpainVarious management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-ble assets as expressed in digital media related to energy brands; second, to demonstrate the rela-tionships between the emotions, experiences and attitudes of the audiences. To do so, a novel model of intangibles is proposed and applied to the energy sector using IBEX 35 data. In this sce-nario, we determine that users’ experiences extracted from digital environments have significant relationships with one of the most important intangibles in the energy business, namely emotion.https://tmstudies.net/index.php/ectms/article/view/1085/pdf_108emotiondigital influencersintangibles managementreputational intelligencesocial media |
| spellingShingle | Ana-María Casado-Molina Célia M.Q. Ramos Francisco Cabrera Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media Tourism & Management Studies emotion digital influencers intangibles management reputational intelligence social media |
| title | Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media |
| title_full | Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media |
| title_fullStr | Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media |
| title_full_unstemmed | Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media |
| title_short | Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media |
| title_sort | managing relational capital for the sustainability of the energy sector in the social media |
| topic | emotion digital influencers intangibles management reputational intelligence social media |
| url | https://tmstudies.net/index.php/ectms/article/view/1085/pdf_108 |
| work_keys_str_mv | AT anamariacasadomolina managingrelationalcapitalforthesustainabilityoftheenergysectorinthesocialmedia AT celiamqramos managingrelationalcapitalforthesustainabilityoftheenergysectorinthesocialmedia AT franciscocabrera managingrelationalcapitalforthesustainabilityoftheenergysectorinthesocialmedia |