INTEREST OF USING E-COMMERCE CHANNELS BASED ON SOCIAL MEDIA TO IMPROVE THE QUALITY OF REGIONAL SUPERIOR PRODUCT MARKETING ON FEMALE GROUP OF CRAFTSMEN FROM SANITAIR KLASEMAN MALANG CITY

Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people to be able to help UMKM to go online. The main...

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Bibliographic Details
Main Authors: Ayu Febriyanti Puspitasari, Rizka Miladiah Ervianty, Phima Ruthia Dwikesumasari, Ida Setya Dwijayanti
Format: Article
Language:English
Published: Universitas Airlangga 2019-06-01
Series:Darmabakti Cendekia
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Online Access:https://e-journal.unair.ac.id/DC/article/view/13934
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