INTEREST OF USING E-COMMERCE CHANNELS BASED ON SOCIAL MEDIA TO IMPROVE THE QUALITY OF REGIONAL SUPERIOR PRODUCT MARKETING ON FEMALE GROUP OF CRAFTSMEN FROM SANITAIR KLASEMAN MALANG CITY
Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people to be able to help UMKM to go online. The main...
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| Main Authors: | Ayu Febriyanti Puspitasari, Rizka Miladiah Ervianty, Phima Ruthia Dwikesumasari, Ida Setya Dwijayanti |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2019-06-01
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| Series: | Darmabakti Cendekia |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/DC/article/view/13934 |
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