CSR Investment Strategy for Live-Streaming Supply Chain Considering Consumer Preference
Live streaming has been widely used by enterprises to motivate consumers in real-time interactions. However, live streamers’ corporate social responsibility (CSR) has been overlooked in existing studies. This paper examines the CSR investment strategy for the brand owner and live streamer considerin...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/1/19 |
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