An exploratory analysis of the corporate identity of selected national government departments in South Africa
A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and which elements it should include. This article...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1796 |
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| _version_ | 1832593759289737216 |
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| author | L Bezuidenhout L Bezuidenhout CH van Heerden CH van Heerden |
| author_facet | L Bezuidenhout L Bezuidenhout CH van Heerden CH van Heerden |
| author_sort | L Bezuidenhout L Bezuidenhout |
| collection | DOAJ |
| description |
A communication task team appointed by the Government of South Africa in 1996
suggested that there should be one corporate identity for the government. A problem
resulting from this suggestion was what this unitary corporate identity should reflect
and which elements it should include.
This article is based on a study into the viability of creating one corporate identity for
all the South African government departments.
Background is given for a government decision to create one corporate identity. The
view that corporate identity consists of the integration between visual identity and
behavioural identity and its possible application on the government departments of
South Africa is discussed.
The main finding of this study is that the current corporate identity of four selected
government departments consists of corporate service and behaviour, dynamism and
visual identity
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| format | Article |
| id | doaj-art-2ba5c17a5c484c8c89f8d36f3c31d420 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-2ba5c17a5c484c8c89f8d36f3c31d4202025-01-20T08:50:43ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0122110.36615/jcsa.v22i1.1796An exploratory analysis of the corporate identity of selected national government departments in South AfricaL Bezuidenhout L Bezuidenhout0CH van Heerden CH van Heerden1https://orcid.org/0000-0002-2950-6051University of PretoriaUniversity of Pretoria A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and which elements it should include. This article is based on a study into the viability of creating one corporate identity for all the South African government departments. Background is given for a government decision to create one corporate identity. The view that corporate identity consists of the integration between visual identity and behavioural identity and its possible application on the government departments of South Africa is discussed. The main finding of this study is that the current corporate identity of four selected government departments consists of corporate service and behaviour, dynamism and visual identity https://journals.uj.ac.za/index.php/jcsa/article/view/1796corporate identityunitary corporate identitSouth African government departmentintegrationvisual identitybehavioural identity |
| spellingShingle | L Bezuidenhout L Bezuidenhout CH van Heerden CH van Heerden An exploratory analysis of the corporate identity of selected national government departments in South Africa Communicare corporate identity unitary corporate identit South African government department integration visual identity behavioural identity |
| title | An exploratory analysis of the corporate identity of selected national government departments in South Africa |
| title_full | An exploratory analysis of the corporate identity of selected national government departments in South Africa |
| title_fullStr | An exploratory analysis of the corporate identity of selected national government departments in South Africa |
| title_full_unstemmed | An exploratory analysis of the corporate identity of selected national government departments in South Africa |
| title_short | An exploratory analysis of the corporate identity of selected national government departments in South Africa |
| title_sort | exploratory analysis of the corporate identity of selected national government departments in south africa |
| topic | corporate identity unitary corporate identit South African government department integration visual identity behavioural identity |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1796 |
| work_keys_str_mv | AT lbezuidenhoutlbezuidenhout anexploratoryanalysisofthecorporateidentityofselectednationalgovernmentdepartmentsinsouthafrica AT chvanheerdenchvanheerden anexploratoryanalysisofthecorporateidentityofselectednationalgovernmentdepartmentsinsouthafrica AT lbezuidenhoutlbezuidenhout exploratoryanalysisofthecorporateidentityofselectednationalgovernmentdepartmentsinsouthafrica AT chvanheerdenchvanheerden exploratoryanalysisofthecorporateidentityofselectednationalgovernmentdepartmentsinsouthafrica |