PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
The banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-06-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1071 |
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| _version_ | 1832541876560855040 |
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| author | E. Zaytseva |
| author_facet | E. Zaytseva |
| author_sort | E. Zaytseva |
| collection | DOAJ |
| description | The banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for personalization of the client’s offer is due to the exponential growth of information and banks’ desire to go digital. This platform will significantly increase the level of understanding of banks’ customers’ needs and personalize banking products and services properly. |
| format | Article |
| id | doaj-art-2b6dd03b3bf54378bfbfb2b107e598f8 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-06-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-2b6dd03b3bf54378bfbfb2b107e598f82025-02-04T08:27:55ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-06-010615415910.26425/1816-4277-2018-6-154-1591071PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATAE. Zaytseva0State University of ManagementThe banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for personalization of the client’s offer is due to the exponential growth of information and banks’ desire to go digital. This platform will significantly increase the level of understanding of banks’ customers’ needs and personalize banking products and services properly.https://vestnik.guu.ru/jour/article/view/1071ibm infosphere biginsightsibm i2personalizationbig datadata analysisdata structuringsocial profileibm infosphere biginsightsibm i2 |
| spellingShingle | E. Zaytseva PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA Вестник университета ibm infosphere biginsights ibm i2 personalization big data data analysis data structuring social profile ibm infosphere biginsights ibm i2 |
| title | PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA |
| title_full | PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA |
| title_fullStr | PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA |
| title_full_unstemmed | PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA |
| title_short | PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA |
| title_sort | personalization of banking services based on open source analysis via use of big data |
| topic | ibm infosphere biginsights ibm i2 personalization big data data analysis data structuring social profile ibm infosphere biginsights ibm i2 |
| url | https://vestnik.guu.ru/jour/article/view/1071 |
| work_keys_str_mv | AT ezaytseva personalizationofbankingservicesbasedonopensourceanalysisviauseofbigdata |