Developing Weka-Based Image Classification Learning Model: Enhancing Novice Designers’ Recognition of Brand Typicality
Brand typicality is crucial in shaping consumer perceptions of brands and poses challenges for novice designers to capture due to their limited tacit knowledge. Using Weka’s image classification, we developed a brand product classification model. A dataset with 600 images was obtained from Asus and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Engineering Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4591/89/1/8 |
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