Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers
Nordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms of what it is like to live in the Nordic region...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-09-01
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| Series: | Nordic Journal of Media Studies |
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| Online Access: | https://doi.org/10.2478/njms-2024-0004 |
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| author | Lee Jin Abidin Crystal |
| author_facet | Lee Jin Abidin Crystal |
| author_sort | Lee Jin |
| collection | DOAJ |
| description | Nordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms of what it is like to live in the Nordic region. While there are many Nordic life vloggers, in this article, we focus on a subset: young immigrant women from Japan and South Korea living in the Nordics. By attending to the genre, content, and interactions between vloggers and viewers, we explore how female East Asian YouTube vloggers who have immigrated to Nordic countries construct fantasised and fantastical narratives around Nordic imaginaries. The discussion of multifaceted layers of Nordic imaginaries explains how Nordic life vlogs serve as a platform for young East Asian women to project their desire for a better life and cultivate subtle resilience at the juncture of postfeminism and postcolonialism. |
| format | Article |
| id | doaj-art-2abae88a67cb4817806e31c2e4838dd0 |
| institution | Kabale University |
| issn | 2003-184X |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordic Journal of Media Studies |
| spelling | doaj-art-2abae88a67cb4817806e31c2e4838dd02025-02-02T15:48:44ZengSciendoNordic Journal of Media Studies2003-184X2024-09-0161578010.2478/njms-2024-0004Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggersLee Jin0Abidin Crystal1Influencer Ethnography Research LAB, Curtin University, AustraliaInfluencer Ethnography Research LAB, Curtin University, AustraliaNordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms of what it is like to live in the Nordic region. While there are many Nordic life vloggers, in this article, we focus on a subset: young immigrant women from Japan and South Korea living in the Nordics. By attending to the genre, content, and interactions between vloggers and viewers, we explore how female East Asian YouTube vloggers who have immigrated to Nordic countries construct fantasised and fantastical narratives around Nordic imaginaries. The discussion of multifaceted layers of Nordic imaginaries explains how Nordic life vlogs serve as a platform for young East Asian women to project their desire for a better life and cultivate subtle resilience at the juncture of postfeminism and postcolonialism.https://doi.org/10.2478/njms-2024-0004youtubevloggernordiclifestyleimaginaries |
| spellingShingle | Lee Jin Abidin Crystal Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers Nordic Journal of Media Studies youtube vlogger nordic lifestyle imaginaries |
| title | Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers |
| title_full | Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers |
| title_fullStr | Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers |
| title_full_unstemmed | Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers |
| title_short | Fantasised and fantastical Nordic imaginaries: Contextualising Nordic life vlogs by East Asian YouTube vloggers |
| title_sort | fantasised and fantastical nordic imaginaries contextualising nordic life vlogs by east asian youtube vloggers |
| topic | youtube vlogger nordic lifestyle imaginaries |
| url | https://doi.org/10.2478/njms-2024-0004 |
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