Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan Cities

Social media data is an important source of information that can also be used for the study of the passenger mobility sector. In transport systems, user choice is studied through demand models that define how user behavior is affected by the performance of the supply system. Demand models are typica...

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Main Author: Antonino Vitetta
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Journal of Advanced Transportation
Online Access:http://dx.doi.org/10.1155/2022/2499282
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author Antonino Vitetta
author_facet Antonino Vitetta
author_sort Antonino Vitetta
collection DOAJ
description Social media data is an important source of information that can also be used for the study of the passenger mobility sector. In transport systems, user choice is studied through demand models that define how user behavior is affected by the performance of the supply system. Demand models are typically calibrated through data observed in the transport system. The observed data includes the choices actually made by users. This paper investigates how sentiment analysis of data available in social media can be adopted to specify, calibrate, and validate demand models in certain choice levels. In this work a model based on the Bayesian approach is specified, calibrated, and validated in the case of bike preference in some Italian metropolitan cities. The model takes into account the discrete choice approach. Specification, calibration, and validation made it possible to identify the relevant variables that influence sentiments and obtain the posterior distribution probability of the parameters. The prior and the posterior conditional probabilities are compared, and some indications are obtained on the elasticity and weight of the sentiments that influence the choice.
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spelling doaj-art-2a8bc418a722477596afdb89f314ce562025-02-03T01:10:19ZengWileyJournal of Advanced Transportation2042-31952022-01-01202210.1155/2022/2499282Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan CitiesAntonino Vitetta0Dipartimento di Ingegneria dell’InformazioneSocial media data is an important source of information that can also be used for the study of the passenger mobility sector. In transport systems, user choice is studied through demand models that define how user behavior is affected by the performance of the supply system. Demand models are typically calibrated through data observed in the transport system. The observed data includes the choices actually made by users. This paper investigates how sentiment analysis of data available in social media can be adopted to specify, calibrate, and validate demand models in certain choice levels. In this work a model based on the Bayesian approach is specified, calibrated, and validated in the case of bike preference in some Italian metropolitan cities. The model takes into account the discrete choice approach. Specification, calibration, and validation made it possible to identify the relevant variables that influence sentiments and obtain the posterior distribution probability of the parameters. The prior and the posterior conditional probabilities are compared, and some indications are obtained on the elasticity and weight of the sentiments that influence the choice.http://dx.doi.org/10.1155/2022/2499282
spellingShingle Antonino Vitetta
Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan Cities
Journal of Advanced Transportation
title Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan Cities
title_full Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan Cities
title_fullStr Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan Cities
title_full_unstemmed Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan Cities
title_short Sentiment Analysis Models with Bayesian Approach: A Bike Preference Application in Metropolitan Cities
title_sort sentiment analysis models with bayesian approach a bike preference application in metropolitan cities
url http://dx.doi.org/10.1155/2022/2499282
work_keys_str_mv AT antoninovitetta sentimentanalysismodelswithbayesianapproachabikepreferenceapplicationinmetropolitancities