Content creators as social influencers: predicting online video posting behaviors
Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivat...
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| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2024-12-01
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| Series: | Online Media and Global Communication |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/omgc-2024-0022 |
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| _version_ | 1850257315540762624 |
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| author | Jeffres Leo Atkin David Neuendorf Kimberly |
| author_facet | Jeffres Leo Atkin David Neuendorf Kimberly |
| author_sort | Jeffres Leo |
| collection | DOAJ |
| description | Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivation for posting videos online, alongside the gratifications derived from such activity. |
| format | Article |
| id | doaj-art-2a4e462967744a2e8a33c3db91cf4e71 |
| institution | OA Journals |
| issn | 2749-9049 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Online Media and Global Communication |
| spelling | doaj-art-2a4e462967744a2e8a33c3db91cf4e712025-08-20T01:56:28ZengDe GruyterOnline Media and Global Communication2749-90492024-12-013463165810.1515/omgc-2024-0022Content creators as social influencers: predicting online video posting behaviorsJeffres Leo0Atkin David1Neuendorf Kimberly2Cleveland State University, Cleveland, USA7712University of Connecticut, Storrs, USACleveland State University, Cleveland, USACreative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivation for posting videos online, alongside the gratifications derived from such activity.https://doi.org/10.1515/omgc-2024-0022surveycreative content influencesuses and gratificationssocial media videos |
| spellingShingle | Jeffres Leo Atkin David Neuendorf Kimberly Content creators as social influencers: predicting online video posting behaviors Online Media and Global Communication survey creative content influences uses and gratifications social media videos |
| title | Content creators as social influencers: predicting online video posting behaviors |
| title_full | Content creators as social influencers: predicting online video posting behaviors |
| title_fullStr | Content creators as social influencers: predicting online video posting behaviors |
| title_full_unstemmed | Content creators as social influencers: predicting online video posting behaviors |
| title_short | Content creators as social influencers: predicting online video posting behaviors |
| title_sort | content creators as social influencers predicting online video posting behaviors |
| topic | survey creative content influences uses and gratifications social media videos |
| url | https://doi.org/10.1515/omgc-2024-0022 |
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