Online stakeholder relationship strategies on Facebook used by South African universities
The use of social networking sites is becoming increasingly essential to communicate and establish long-term relationships with stakeholders. In order for universities to retain their stakeholders, the effective use of media like Facebook is evident. This study investigated the Facebook pages of 24...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1614 |
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