Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry
This study explores Spotify's strategic approach in cultivating repeat purchase intent among its users. By focusing on user engagement, personalized content, and targeted marketing, Spotify has developed effective methods to encourage continued subscriptions and user retention. The analysis ex...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7240 |
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