Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry
This study explores Spotify's strategic approach in cultivating repeat purchase intent among its users. By focusing on user engagement, personalized content, and targeted marketing, Spotify has developed effective methods to encourage continued subscriptions and user retention. The analysis ex...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7240 |
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| _version_ | 1850034471527514112 |
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| author | Elvega Dewangga Rachmatullah |
| author_facet | Elvega Dewangga Rachmatullah |
| author_sort | Elvega Dewangga Rachmatullah |
| collection | DOAJ |
| description |
This study explores Spotify's strategic approach in cultivating repeat purchase intent among its users. By focusing on user engagement, personalized content, and targeted marketing, Spotify has developed effective methods to encourage continued subscriptions and user retention. The analysis examines various tactics used by the platform, including the role of data analytics, user experience, and the impact of promotional offers in shaping consumer behavior. Ultimately, the research highlights how these strategies contribute to Spotify's long-term success in maintaining a loyal user base.
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| format | Article |
| id | doaj-art-2a3cc60c2a904cbda4e2151bcb1fc037 |
| institution | DOAJ |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-2a3cc60c2a904cbda4e2151bcb1fc0372025-08-20T02:57:48ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-08-018310.31538/iijse.v8i3.7240Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming IndustryElvega Dewangga Rachmatullah0Universitas Diponegoro, Semarang, Indonesia This study explores Spotify's strategic approach in cultivating repeat purchase intent among its users. By focusing on user engagement, personalized content, and targeted marketing, Spotify has developed effective methods to encourage continued subscriptions and user retention. The analysis examines various tactics used by the platform, including the role of data analytics, user experience, and the impact of promotional offers in shaping consumer behavior. Ultimately, the research highlights how these strategies contribute to Spotify's long-term success in maintaining a loyal user base. https://e-journal.uac.ac.id/index.php/iijse/article/view/7240Spotify Strategy, Repeat Purchase Intent, Customer Retention, User Engagement |
| spellingShingle | Elvega Dewangga Rachmatullah Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry Indonesian Interdisciplinary Journal of Sharia Economics Spotify Strategy, Repeat Purchase Intent, Customer Retention, User Engagement |
| title | Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry |
| title_full | Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry |
| title_fullStr | Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry |
| title_full_unstemmed | Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry |
| title_short | Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry |
| title_sort | spotify s strategy in building repeat purchase intent among premium users in the digital music streaming industry |
| topic | Spotify Strategy, Repeat Purchase Intent, Customer Retention, User Engagement |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/7240 |
| work_keys_str_mv | AT elvegadewanggarachmatullah spotifysstrategyinbuildingrepeatpurchaseintentamongpremiumusersinthedigitalmusicstreamingindustry |