Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities

The paper analyzes students' attitudes towards digital entrepreneurship, as well as their readiness to actively participate in the digital economy. The research was conducted at the University of Pristina with a temporary seat in Kosovska Mitrovica, with the aim of determining the level of know...

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Main Authors: Tripković Anđelka, Aleksić Ivana
Format: Article
Language:English
Published: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2024-01-01
Series:Ekonomski Pogledi
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2024/1450-79512402021T.pdf
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author Tripković Anđelka
Aleksić Ivana
author_facet Tripković Anđelka
Aleksić Ivana
author_sort Tripković Anđelka
collection DOAJ
description The paper analyzes students' attitudes towards digital entrepreneurship, as well as their readiness to actively participate in the digital economy. The research was conducted at the University of Pristina with a temporary seat in Kosovska Mitrovica, with the aim of determining the level of knowledge of the concept of digital entrepreneurship among students, their motivations for starting their own business, as well as the key skills that are considered important for success in this field. The results show that most students recognize the advantages of digital entrepreneurship, including flexibility and global reach, but at the same time they cite a lack of experience and the need for education as key challenges. The conducted research provides insight into young people's perceptions of digital entrepreneurship and indicates potential measures that could encourage their engagement in the digital economy.
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institution Kabale University
issn 1450-7951
2334-7570
language English
publishDate 2024-01-01
publisher University of Pristina in Kosovska Mitrovica, Faculty of Economics
record_format Article
series Ekonomski Pogledi
spelling doaj-art-2a1fcaf4041e469e974924084edd41bb2025-02-05T12:22:20ZengUniversity of Pristina in Kosovska Mitrovica, Faculty of EconomicsEkonomski Pogledi1450-79512334-75702024-01-01262216710.5937/ep26-548951450-79512402021TDigital entrepreneurship through the prism of student attitudes: Challenges and opportunitiesTripković Anđelka0https://orcid.org/0000-0002-3972-4933Aleksić Ivana1https://orcid.org/0000-0003-3928-2677Univerzitet u Prištini sa privremenim sedištem u Kosovskoj Mitrovici, Ekonomski fakultet, Kosovska Mitrovica, SerbiaUniverzitet u Prištini sa privremenim sedištem u Kosovskoj Mitrovici, Ekonomski fakultet, Kosovska Mitrovica, SerbiaThe paper analyzes students' attitudes towards digital entrepreneurship, as well as their readiness to actively participate in the digital economy. The research was conducted at the University of Pristina with a temporary seat in Kosovska Mitrovica, with the aim of determining the level of knowledge of the concept of digital entrepreneurship among students, their motivations for starting their own business, as well as the key skills that are considered important for success in this field. The results show that most students recognize the advantages of digital entrepreneurship, including flexibility and global reach, but at the same time they cite a lack of experience and the need for education as key challenges. The conducted research provides insight into young people's perceptions of digital entrepreneurship and indicates potential measures that could encourage their engagement in the digital economy.https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2024/1450-79512402021T.pdfdigital entrepreneurshipdigital economystudentsbusiness startup
spellingShingle Tripković Anđelka
Aleksić Ivana
Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities
Ekonomski Pogledi
digital entrepreneurship
digital economy
students
business startup
title Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities
title_full Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities
title_fullStr Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities
title_full_unstemmed Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities
title_short Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities
title_sort digital entrepreneurship through the prism of student attitudes challenges and opportunities
topic digital entrepreneurship
digital economy
students
business startup
url https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2024/1450-79512402021T.pdf
work_keys_str_mv AT tripkovicanđelka digitalentrepreneurshipthroughtheprismofstudentattitudeschallengesandopportunities
AT aleksicivana digitalentrepreneurshipthroughtheprismofstudentattitudeschallengesandopportunities