From Fear to Adventure: How Trust, Risk, and Behavior Control Influence Gen Z's Solo Travel Intention
Objective: This study investigates the relationship between perceived risk and perceived behavioural control on Gen Z's solo travel intention mediated by trust. Design/Methods/Approach: A purposive sampling method was used to collect data through an online questionnaire using Microsoft Forms....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2025-04-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/62589 |
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