The Impact of Social Media on Brand Value Growth
The phenomenon of social media marketing (SMM) has only been developed in the last decade and focuses mainly on the impact that social networks have on consumer behavior. Despite the fact that each social media network has its own characteristics, the ubiquitous impact on economic life can create a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University
2022-06-01
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| Series: | Global Economic Observer |
| Subjects: | |
| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_10_no_1/geo_2022_vol10_no1_art_013.pdf |
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