PRINCIPLES OF TRANSITION OF PUBLIC SERVICE TO OMNICHANNEL DIGITAL STRATEGY

PRINCIPLES OF TRANSITION OF PUBLIC SERVICE TO OMNICHANNEL DIGITAL STRATEGY

The principles of formation of a digital organization and the main steps of transformation of customer experience in the field of public services on the basis of omnichannel have been defined. The basis for the implementation of digital principles should be changes in personnel management, including...

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Bibliographic Details
Main Author: E. V. Vasilieva
Format: Article
Language:English
Published: Publishing House of the State University of Management 2020-06-01
Series:Вестник университета
Subjects:
customer experience
digital maturity
digital transformation
innovations
omnichannel
public administration
survey
technological trends
Online Access:https://vestnik.guu.ru/jour/article/view/2176
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