New features of media imperialism: The South African online media and the coverage of the Ukrainian war

The coverage of the war in Ukraine has unravelled inherent biases within the South African online commercial media. These biases are largely driven by its location within the global capitalist power structures, thus confirming continuities of media imperialism. By relying on Western sources, this m...

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Main Author: Mandla Radebe
Format: Article
Language:English
Published: University of Johannesburg 2022-12-01
Series:Communicare
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Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1407
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author Mandla Radebe
author_facet Mandla Radebe
author_sort Mandla Radebe
collection DOAJ
description The coverage of the war in Ukraine has unravelled inherent biases within the South African online commercial media. These biases are largely driven by its location within the global capitalist power structures, thus confirming continuities of media imperialism. By relying on Western sources, this media invariably exports Western norms, standards, hegemonic narrative and worldview. This paper employs content analysis to examine the coverage of the war by five South African online publications (News24, IOL, TimesLive, Citizen.co.za and BusinessTech) between January and February 2022. The coverage was largely negative because of concerns about the impact on global markets. The West’s dominant views are discernible due to the chosen sources, with over 80 per cent coming from its newswires. Similarly, the opinions of Western political and business leaders and their business and economic analysts are prevalent. While it is expected for stories to be framed from a conflict perspective, it is the economic consequences frame that also drives the coverage, with Russia blamed, as reflected in the predominant theme “Russia’s unprovoked invasion of Ukraine”. While there have been fundamental developments since the concept of media imperialism emerged, this coverage points to some continuities. It is precisely for this reason that the South African media should develop partnership beyond the West, more so, in the context of the growing importance of BRICS.
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spelling doaj-art-269b5d94c9e24e49a55d7dee5f0a35732025-01-20T08:42:45ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-12-0141210.36615/jcsa.v41i2.1407New features of media imperialism: The South African online media and the coverage of the Ukrainian war Mandla Radebe0https://orcid.org/0000-0003-0329-9776a:1:{s:5:"en_US";s:27:"University of Johannesburg ";} The coverage of the war in Ukraine has unravelled inherent biases within the South African online commercial media. These biases are largely driven by its location within the global capitalist power structures, thus confirming continuities of media imperialism. By relying on Western sources, this media invariably exports Western norms, standards, hegemonic narrative and worldview. This paper employs content analysis to examine the coverage of the war by five South African online publications (News24, IOL, TimesLive, Citizen.co.za and BusinessTech) between January and February 2022. The coverage was largely negative because of concerns about the impact on global markets. The West’s dominant views are discernible due to the chosen sources, with over 80 per cent coming from its newswires. Similarly, the opinions of Western political and business leaders and their business and economic analysts are prevalent. While it is expected for stories to be framed from a conflict perspective, it is the economic consequences frame that also drives the coverage, with Russia blamed, as reflected in the predominant theme “Russia’s unprovoked invasion of Ukraine”. While there have been fundamental developments since the concept of media imperialism emerged, this coverage points to some continuities. It is precisely for this reason that the South African media should develop partnership beyond the West, more so, in the context of the growing importance of BRICS. https://journals.uj.ac.za/index.php/jcsa/article/view/1407media imerialismmedia framesonline media analysiscritical political economyUkraine warRussian invasion
spellingShingle Mandla Radebe
New features of media imperialism: The South African online media and the coverage of the Ukrainian war
Communicare
media imerialism
media frames
online media analysis
critical political economy
Ukraine war
Russian invasion
title New features of media imperialism: The South African online media and the coverage of the Ukrainian war
title_full New features of media imperialism: The South African online media and the coverage of the Ukrainian war
title_fullStr New features of media imperialism: The South African online media and the coverage of the Ukrainian war
title_full_unstemmed New features of media imperialism: The South African online media and the coverage of the Ukrainian war
title_short New features of media imperialism: The South African online media and the coverage of the Ukrainian war
title_sort new features of media imperialism the south african online media and the coverage of the ukrainian war
topic media imerialism
media frames
online media analysis
critical political economy
Ukraine war
Russian invasion
url https://journals.uj.ac.za/index.php/jcsa/article/view/1407
work_keys_str_mv AT mandlaradebe newfeaturesofmediaimperialismthesouthafricanonlinemediaandthecoverageoftheukrainianwar