Analyzing customer churn behavior using datamining approach: hybrid support vector machine and logistic regression in retail chain
Customer churn is one of the challenges of business management in today's complex competitive environment. For this purpose, the organization must have an efficient system to detect and analyze the factors influencing customer churn. To conduct this research, an attempt has been made to build a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ayandegan Institute of Higher Education,
2024-12-01
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| Series: | International Journal of Research in Industrial Engineering |
| Subjects: | |
| Online Access: | https://www.riejournal.com/article_198295_8a2e5d3d33fcc25794e445c8ae6c1737.pdf |
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