Analyzing customer churn behavior using datamining approach: hybrid support vector machine and logistic regression in retail chain

Analyzing customer churn behavior using datamining approach: hybrid support vector machine and logistic regression in retail chain

Customer churn is one of the challenges of business management in today's complex competitive environment. For this purpose, the organization must have an efficient system to detect and analyze the factors influencing customer churn. To conduct this research, an attempt has been made to build a...

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Bibliographic Details
Main Authors: Mohammad Barzegar, Aliakbar Hasani
Format: Article
Language:English
Published: Ayandegan Institute of Higher Education, 2024-12-01
Series:International Journal of Research in Industrial Engineering
Subjects:
customer churn
data mining
logistic regression
support vector machine
machine learning
Online Access:https://www.riejournal.com/article_198295_8a2e5d3d33fcc25794e445c8ae6c1737.pdf
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