A hybrid model for improving customer lifetime value prediction using stacking ensemble learning algorithm
A significant challenge that analysts and marketing managers often face is predicting future customer buying behavior. Identifying customers who are likely to make purchases down the line and estimating how much they will spend can help companies create more effective marketing campaigns and special...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958825000314 |
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