The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-Presentation
The problematic of digital representation of the literary process (in all the diversity of structural elements of its representation) is considered as a relevant field of interdisciplinary scientific discourse. The constantly changing digital image of modern literature (thematic groups and fan commu...
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| Format: | Article |
| Language: | Russian |
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Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2025-04-01
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| Series: | Библиосфера |
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| Online Access: | https://www.bibliosphere.ru/jour/article/view/2098 |
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| author | N. L. Zykhovskaia D. I. Klopotyuk |
| author_facet | N. L. Zykhovskaia D. I. Klopotyuk |
| author_sort | N. L. Zykhovskaia |
| collection | DOAJ |
| description | The problematic of digital representation of the literary process (in all the diversity of structural elements of its representation) is considered as a relevant field of interdisciplinary scientific discourse. The constantly changing digital image of modern literature (thematic groups and fan communities in social networks, electronic libraries, podcasts, blogs, literary Internet shows and other formats that determine its digital landscape), provokes researchers to search for models and concepts that allow us to capture this diversity within the boundaries of scientific reflection. In light of developing theories of convergent culture and intermediality, the concept of hybrid cultural format can be considered as the result of combining heterogeneous environments, forming a holistic and self-sufficient system. The purpose of this study is to understand the specifics of the functioning of literature in new hybrid formats (network representation of literary texts), generated by the digital environment of existence and giving rise to similar – hybrid role strategies of readers. Based on Clifford Geertz’s method of cultural analysis (the “thick description” method) and the methodology of frame scenarios, the authors analyze the resources that actively participate in the creation of the Russian space of digital literary life and represent hybrid models of text functioning. The article builds an identification profile of the reader, expressed through the hybridization of the subject role (creative consumer) and hybrid behavioral scenarios (reader-player). The authors assess the nature of the digital space of literary life as an analogue of carnival culture (M. M. Bakhtin), which gives the modern reader the opportunity to compensate for the illusory nature of virtual existence in the authenticity of cultural-creative action. |
| format | Article |
| id | doaj-art-2516e5dc0e014747a9f3b3ecc44f3280 |
| institution | Kabale University |
| issn | 1815-3186 2712-7931 |
| language | Russian |
| publishDate | 2025-04-01 |
| publisher | Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library |
| record_format | Article |
| series | Библиосфера |
| spelling | doaj-art-2516e5dc0e014747a9f3b3ecc44f32802025-08-20T03:57:43ZrusSiberian Branch of the Russian Academy of Science, State Public Scientific Technological LibraryБиблиосфера1815-31862712-79312025-04-0101303810.20913/1815-3186-2025-1-30-381891The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-PresentationN. L. Zykhovskaia0D. I. Klopotyuk1South Ural State UniversitySouth Ural State UniversityThe problematic of digital representation of the literary process (in all the diversity of structural elements of its representation) is considered as a relevant field of interdisciplinary scientific discourse. The constantly changing digital image of modern literature (thematic groups and fan communities in social networks, electronic libraries, podcasts, blogs, literary Internet shows and other formats that determine its digital landscape), provokes researchers to search for models and concepts that allow us to capture this diversity within the boundaries of scientific reflection. In light of developing theories of convergent culture and intermediality, the concept of hybrid cultural format can be considered as the result of combining heterogeneous environments, forming a holistic and self-sufficient system. The purpose of this study is to understand the specifics of the functioning of literature in new hybrid formats (network representation of literary texts), generated by the digital environment of existence and giving rise to similar – hybrid role strategies of readers. Based on Clifford Geertz’s method of cultural analysis (the “thick description” method) and the methodology of frame scenarios, the authors analyze the resources that actively participate in the creation of the Russian space of digital literary life and represent hybrid models of text functioning. The article builds an identification profile of the reader, expressed through the hybridization of the subject role (creative consumer) and hybrid behavioral scenarios (reader-player). The authors assess the nature of the digital space of literary life as an analogue of carnival culture (M. M. Bakhtin), which gives the modern reader the opportunity to compensate for the illusory nature of virtual existence in the authenticity of cultural-creative action.https://www.bibliosphere.ru/jour/article/view/2098readingdigital representation of literaturehybrid formats and strategiescreative consumerreader-player |
| spellingShingle | N. L. Zykhovskaia D. I. Klopotyuk The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-Presentation Библиосфера reading digital representation of literature hybrid formats and strategies creative consumer reader-player |
| title | The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-Presentation |
| title_full | The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-Presentation |
| title_fullStr | The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-Presentation |
| title_full_unstemmed | The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-Presentation |
| title_short | The Digital Life of Literature: Hybrid Formats of Text Representation and Role Strategies of a Reader’s Self-Presentation |
| title_sort | digital life of literature hybrid formats of text representation and role strategies of a reader s self presentation |
| topic | reading digital representation of literature hybrid formats and strategies creative consumer reader-player |
| url | https://www.bibliosphere.ru/jour/article/view/2098 |
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