Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation

In today’s competitive and globalized world, innovation is essential for organizational survival, offering a means for companies to address environmental impacts and social challenges. As innovation processes accelerate, managers need to rethink the entire value-creation chain, with digital transfor...

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Main Authors: Anca Antoaneta Vărzaru, Claudiu George Bocean
Format: Article
Language:English
Published: MDPI AG 2024-09-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/12/9/359
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author Anca Antoaneta Vărzaru
Claudiu George Bocean
author_facet Anca Antoaneta Vărzaru
Claudiu George Bocean
author_sort Anca Antoaneta Vărzaru
collection DOAJ
description In today’s competitive and globalized world, innovation is essential for organizational survival, offering a means for companies to address environmental impacts and social challenges. As innovation processes accelerate, managers need to rethink the entire value-creation chain, with digital transformation emerging as a continuous process of organizational adaptation to the evolving societal landscape. The research question focuses on how digital technologies—such as artificial intelligence, Big Data, cloud computing, industrial and service robots, and the Internet of Things—influence innovation-driven revenues among enterprises within the European Union (EU). The paper examines, using neural network analysis, the specific impact of each digital technology on innovation revenues while exploring how these technologies affect various types of social innovation within organizations. Through cluster analysis, the study identifies patterns among EU countries based on their digital technology adoption, innovation expenditures, and revenues and the proportion of enterprises engaged in innovation activities. The findings highlight the central role of digital technologies in enhancing innovation and competitiveness, with significant implications for managers and policymakers. These results underscore the necessity for companies to strategically integrate digital technologies to sustain long-term competitiveness in the rapidly evolving digital landscape of the EU.
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spelling doaj-art-243b3d5dda2743c59e05848a2ec9ad462025-08-20T01:55:52ZengMDPI AGSystems2079-89542024-09-0112935910.3390/systems12090359Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of InnovationAnca Antoaneta Vărzaru0Claudiu George Bocean1Department of Economics, Accounting and International Business, Faculty of Economics and Business Administration, University of Craiova, 13 AI Cuza Street, 200585 Craiova, RomaniaDepartment of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, University of Craiova, 13 AI Cuza Street, 200585 Craiova, RomaniaIn today’s competitive and globalized world, innovation is essential for organizational survival, offering a means for companies to address environmental impacts and social challenges. As innovation processes accelerate, managers need to rethink the entire value-creation chain, with digital transformation emerging as a continuous process of organizational adaptation to the evolving societal landscape. The research question focuses on how digital technologies—such as artificial intelligence, Big Data, cloud computing, industrial and service robots, and the Internet of Things—influence innovation-driven revenues among enterprises within the European Union (EU). The paper examines, using neural network analysis, the specific impact of each digital technology on innovation revenues while exploring how these technologies affect various types of social innovation within organizations. Through cluster analysis, the study identifies patterns among EU countries based on their digital technology adoption, innovation expenditures, and revenues and the proportion of enterprises engaged in innovation activities. The findings highlight the central role of digital technologies in enhancing innovation and competitiveness, with significant implications for managers and policymakers. These results underscore the necessity for companies to strategically integrate digital technologies to sustain long-term competitiveness in the rapidly evolving digital landscape of the EU.https://www.mdpi.com/2079-8954/12/9/359innovationsocial innovationdigital transformationdigital technologiesartificial intelligenceBig Data
spellingShingle Anca Antoaneta Vărzaru
Claudiu George Bocean
Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation
Systems
innovation
social innovation
digital transformation
digital technologies
artificial intelligence
Big Data
title Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation
title_full Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation
title_fullStr Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation
title_full_unstemmed Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation
title_short Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation
title_sort digital transformation and innovation the influence of digital technologies on turnover from innovation activities and types of innovation
topic innovation
social innovation
digital transformation
digital technologies
artificial intelligence
Big Data
url https://www.mdpi.com/2079-8954/12/9/359
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