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While much research has been conducted on consumer skepticism about advertising, limited attention has been focused on the relationship between gender and scepticism. As the Internet and new technologies continuously transform corporate communications, the relationship between gender and scepticism...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1684 |
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